VHSA Introductory Video


Intended for audiences of all ages and interests, this animated video explains the purpose and structure of the VHSA in about 2-1/2 minutes, and encourages viewers to join the VHSA, and take the Vermont Road User Pledge.

Project Website

One Highway Crash

Create an easily sharable and digestible means of engaging audiences that answers the question: "What is the VHSA and who is it for?"

Conception

Based on content and data provided by VHSA members, we decided to produce a short, animated video featuring info-graphics to communicate our key messages in a clear, concise and entertaining fashion.

Production

Credits: concept/writing—Ken Millman (Spike Advertising), artwork/art direction—Pete Foytho (Clutch Creative Co), animation—Jarrod Moschner (Tropical Squirrel Productions), music composition & sound design—Nathan Byrne (ReelByrneMedia), voiceover narration—Sara Zahendra.

Completion

The video was premiered and well received at the April 13th VHSA Board Meeting, and is available for all to watch and share via the VHSA YouTube channel.